About Me
Fashion, for me, is storytelling. As a recent Fashion Marketing graduate from Regent’s University London, my work is shaped by my Jordanian heritage and upbringing in Bahrain; as well as the influence London has on everyday life - the heartbeat capital of fashion. Blending my culture, identity, and contemporary style into modern-day fashion plays a huge role in my passion for storytelling.
Past internships and academic experiences have broadened my skill set and industry perspective; strengthening my interest in PR, content creation, styling and editorial work, where strategy and visual narrative meet.
I aim to blend creativity with purpose, driven by a goal to inspire and uplift through fashion in the Middle Eastern environment. My journey focuses on turning obstacles into opportunities and transforming my vision into a reality.
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This portfolio reflects my innovative lens: intentional, detail-oriented, and grounded in a deep awareness of culture and context.
Creative for Hire
Fashion marketeer shaped by culture, perspective, and place. Influenced by surrounding environments and cultures, my sense of style and creative direction has been refined through constant exposure to diverse aesthetics, ideas, and attitudes. Rooted in Jordanian heritage and shaped by my upbringing in Bahrain, my vision aims to shed light on identity through modern fashion by subtly breaking norms and expectations. My work sits across editorials, visual storytelling, and communications as well as industry experience through events and PR. I grow to create fashion narratives that feel intentional, culturally aware, and visually confident.