Maje Opening
Mode Marketing & PR
Amman, Jordan 2025
During my 2025 summer internship with MODE Marketing & PR in Amman, Jordan, I had the opportunity to work on the launch event for the official Maje store at Taj Mall, in collaboration with Nile Projects Retail. My role involved styling local influencers in Maje pieces, curating personalised invitations and coordinating event logistics; including catering and the photobooth experience. This collaboration allowed me to gain hands-on experience in fashion event management, influencer relations and brand representation; deepening my understanding of how luxury brands connect with audiences through authentic,well-curated experiences. This experience strengthened my skills in influencer relations and directly aligns with client liasion, showroom support, and event management responsibilities.
The Fashion Masterclass
ME Dubai Hotel April 2025
Participated in a 3-day Fashion Masterclass in Fashion Styling and Fashion Buying and Merchandising at the ME Dubai Hotel (April 2025), in which we explored industry trends, creative direction, AI in fashion, and luxury retail strategies. This experience strengthened my understanding of how brands position themselves visually and commercially within competitive Middle Eastern luxury markets and granted me the chance to connect and network with industry professionals from Ounass, Harper's Bazaar Arabia, Marni and more. Overall, I was able to familiarise myself more with the different job roles in fashion and what I particularly have more interest in pursuing as a future career.
Istituto Marangoni
Exploring Art Through Fashion
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Attended an online masterclass with Istituto Marangoni that focused on the intersection of Fashion and Art, enhancing my understanding of cultural influence and visual identity in design. The session offered valuable insights into creating new opportunities for growth, creativity and innovation across the Middle Eastern region.
Analysing collaborations such as Takashi Murakami x Louis Vuitton’s campaign strengthened my ability to understand how brands construct culturally resonant yet globally relevant narratives. This insight is valuable for entering the fashion PR world as it enables me to craft strategically positioned press angles and culturally informed
messaging that shape public perception beyond traditional media outreach.