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Sara Albazian

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BA (Hons) Fashion Marketing

Brand Storytelling & PR

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About Me

Fashion, for me, is storytelling. As a recent Fashion Marketing graduate from Regent’s University London, my work is shaped by my Jordanian heritage and upbringing in Bahrain; as well as the influence London has on everyday life - the heartbeat capital of fashion. Blending my culture, identity, and contemporary style into modern-day fashion plays a huge role in my passion for storytelling.

 

Past internships and academic experiences have broadened my skill set and industry perspective; strengthening my interest in PR, content creation, styling and editorial work, where strategy and visual narrative meet.

 

I aim to blend creativity with purpose, driven by a goal to inspire and uplift through fashion in the Middle Eastern environment. My journey focuses on turning obstacles into opportunities and transforming my vision into a reality.

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This portfolio reflects my innovative lens: intentional, detail-oriented, and grounded in a deep awareness of culture and context.

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Creative for Hire

A Fashion marketeer shaped by culture, perspective, and place, who's work is influenced by surrounding environments and cultures. Constant exposure to diverse aesthetics, ideas, and attitudes has refined her sense of style and creative direction. Rooted in Jordanian heritage and shaped by her upbringing in Bahrain, her vision explores identity through modern fashion,  subtly challenging norms and expectations.

 

Her work spans editorials, visual storytelling, and communications, alongside industry experience in events and PR. She aims to create fashion narratives that are intentional, culturally aware, and visually confident.

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Fashion Marketing Communications

Hybrid Heritage

Macro Trend Analysis Publication

Diesel Campaign

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Alaïa

Innovation In The Fashion Environment

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Hybrid Communicaions

Major Project

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